The investment and trading industry is commonly broken down into “Buy Side” and “Sell Side.”
The Buy Side is the industry participants who typically make up the investment and speculation firms. These include institutions such as proprietary traders, mutual funds, hedge funds, pension funds and insurance firms that tend to invest.
The Sell Side is the industry participants who typically provide brokerage or liquidity services. These include broker-dealers, Future Commission Merchants, exchanges, and other marketplaces.
CloudQuant and our parent Kershner Trading Group, as a family office fund and proprietary traders, is considered to be Buy Side.